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By Hayley Biddle   The Beginning   The evolution of advertising has been an action-packed whirlwind since the golden age of television in the 1970s when an individual’s exposure to advertisements was far more limited than it is today. The average person has gone from seeing approximately 500 marketing messages per day to a mind-blowing […]

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By Dustin Williams Even with Google’s push to give quality, engaging content the greatest weight in search results, inbound links are still a key factor to ranking organically. Here are the best link outreach strategies in 2018. Create Shareable Content: The goal of this strategy is to create engaging content that instructs and answers the […]

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Pantone Announces Color of the Year By Noelle Graf It’s 2017 and we’re all going green: The Pantone Institute has announced Greenery 15-0343 as the Color of the Year! The Pantone Color of the Year is chosen as a color snapshot representing our current global climate and culture. This bright, refreshing shade of yellow-green is […]

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