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By Dustin Williams Even with Google’s push to give quality, engaging content the greatest weight in search results, inbound links are still a key factor to ranking organically. Here are the best link outreach strategies in 2018. Create Shareable Content: The goal of this strategy is to create engaging content that instructs and answers the […]

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By Tara Alvey Most aspects of a business depend upon the success of its marketing. Without marketing, even the best company in the world with the best products and/or services would struggle to reach potential customers. With the many ongoing changes in business, marketing tactics and technology, it’s important to make your marketing work for […]

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By Noelle Graf Content may be king, but when it comes to Facebook, engagement rules. Engagement with your brand’s Facebook posts not only reflects your brand’s ability to capture attention but it also plays a large role in Facebook’s EdgeRank algorithm, which determines how many people actually see your posts. As the largest social network, […]

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Pantone Announces Color of the Year By Noelle Graf It’s 2017 and we’re all going green: The Pantone Institute has announced Greenery 15-0343 as the Color of the Year! The Pantone Color of the Year is chosen as a color snapshot representing our current global climate and culture. This bright, refreshing shade of yellow-green is […]

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