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By Noelle Graf As you’ve undoubtedly heard by now, the Facebook algorithm has undergone a major change. On January 11, 2018, Mark Zuckerberg made an impassioned announcement vowing to “fix” Facebook. Accordingly, the News Feed would be changing to favor person-to-person engagement. Specifically, Zuckerberg said, “I’m changing the goal I give our product teams from […]

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By Noelle Graf Content may be king, but when it comes to Facebook, engagement rules. Engagement with your brand’s Facebook posts not only reflects your brand’s ability to capture attention but it also plays a large role in Facebook’s EdgeRank algorithm, which determines how many people actually see your posts. As the largest social network, […]

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