Menu

8 Reasons Why Email Marketing Should Still Be Part of Your Marketing Plan By Tara Alvey In today’s ever-changing digital world, email marketing tends to take a backseat. However, if you haven’t considered email marketing for your business already, now is the time. Email marketing is a targeted, shareable, credible, measurable and cost-effective tool overlooked […]

Read more

By Noelle Graf Content may be king, but when it comes to Facebook, engagement rules. Engagement with your brand’s Facebook posts not only reflects your brand’s ability to capture attention but it also plays a large role in Facebook’s EdgeRank algorithm, which determines how many people actually see your posts. As the largest social network, […]

Read more

By Tara Alvey and Noelle Graf When FORTHGEAR started in business more than 21 years ago, we took an integrated marketing approach right from the start. Back then integrated marketing was about presenting brand consistency across traditional channels such as print and radio. Today, it’s about making sure consumers understand your brand and your message […]

Read more

By Dustin Williams Last September, Google officially announced that an update to their Penguin algorithm was being rolled out. This update, known as Penguin 4.0, was highly anticipated by search engine optimization (SEO) professionals. Many SEO experts—especially those who were tired of penalties and seeing low-quality sites ranking through manipulative linking strategies—were excited by the […]

Read more

By Tara Alvey Social networks are not an optional channel for businesses anymore; they are a must have, and for small businesses, LinkedIn is one of the most important. LinkedIn allows you to provide authenticity and credibility to you and your business. LinkedIn users come with a professional mindset, so go ahead, market yourself and […]

Read more
Search
Categories
Topics
Archives